Insights Knowledge

dicoDecode+ Digital services decrypted

dicoDecode+ 2027

DicoDecode+ continually tracks hundreds of digital vehicle services across OEMs, trailer OEMs, and service providers. Combining this extensive market data with insights from industry experts, we destill a tailored action report designed specifically for your brand.
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this is dicodecode+

The most comprehensive view of digital services in the commercial vehicle industry

dicoDecode+ is Diconium's ongoing research project on digital services in the commercial vehicle industry. The project combines a continuously growing digital services databank with extensive customer surveys to provide market transparency and tailored insights across the commercial vehicle ecosystem.

Market analysis

140

Providers analyzed

+900

Digital services compared

+30

Months of research

Customer surveys

5

Countries covered

900

Experts interviewed

+8

Roles included

50

Vehicles as average fleet size

who is this for?

OEMs
Trailer OEMs
Fleet operators
Logistic providers
Telematic providers
Digital service providers
Strategy, product, digital, connected vehicle and aftersales teams

Service scope

Fleet operations
Vehicle-based services
Driver support
Charging services
Logistics management
Analytics & data

Coverage

OEMs
Trailer OEMs
Digital service providers

Market developments

Four shifts reshaping digital services in commercial vehicles

The pace of change in digital services is increasing. At the same time, customer expectations are evolving beyond the vehicle itself.

Digital services are evolving faster than traditional portfolio cycles

Digital services are no longer a side offering. New features, integrations and service models are appearing faster than traditional portfolio cycles can absorb. Providers need a clearer view of what is becoming market standard and where customers see real value.

Digital capabilities increasingly influence procurement decisions

Fleet operators compare more than vehicle price, payload and performance. They increasingly look at digital capabilities: uptime services, fleet management, charging support, driver tools, data access, integrations and reporting. These services influence operational cost, productivity and purchase decisions.

Differentiation must include multi-brand mixed fleet support

Commercial vehicle customers rarely operate in a single-brand environment. Digital services need to work across vehicles, trailers, systems and operational workflows. OEMs can differentiate by supporting all FMS not just by trying to build the best one themselves.

The ecosystem is expanding beyond vehicle OEMs 

The market is not limited to truck and van OEMs. Trailer OEMs, telematics providers, software companies and logistics service providers all shape the customer experience. dicoDecode reflects this broader ecosystem.

Sneak peek

Explore selected dicoDecode insights

Browse selected excerpts from the research to understand how digital services are evolving across the commercial vehicle ecosystem. Or request the full study here.

dicodecode-sneak-peek-slide-02-analysis-framework
Wondering where your digital services stand?
 
DicoDecode gives commercial vehicle organizations a clear view of digital services in their market. This sneak peek introduces the areas covered in the analysis, from vehicle-based services and fleet operations to analytics, driver support, charging and logistics. Use it to see where digital services already shape competition and where your own portfolio may need a closer look.
dicodecode-sneak-peek-slide-03-oem-comparison
Find out how OEM offerings compare
 
This example compares fleet management offerings across selected OEMs and separates them into differentiators, value-added services and commodities. Differentiators are specialized capabilities that can create competitive advantage. Value-added services extend the offer beyond basic functionality, while commodities are widely available and easier to replicate.
dicodecode-sneak-peek-slide-04-differentiators-commodities
Recognize when differentiators become commodities
 
Digital service differentiation changes over time. Capabilities that stand out today can become market expectations once competitors adopt them. This view shows which services are moving into the differentiator category in 2026 and which former differentiators are shifting into value-added services.
dicodecode-sneak-peek-slide-05-purchasing-decision
Digital services influence purchasing decisions
 
Digital services now play a direct role in manufacturer choice. In the April 2026 Appinio survey, 75.3% of respondents said they would change commercial vehicle manufacturers for more attractive digital solutions, compared with 53.3% in the October 2025 survey. The respondents include fleet managers, owners, operators and drivers.
dicodecode-sneak-peek-slide-06-customer-needs
Understand customer needs in mixed fleet environments
 
Most respondents in the shown survey waves operate multi-brand fleets: 75% in Survey 2, 96% in Survey 3 and 92% in Survey 4. The same slide compares the use of OEM digital solutions, software provider solutions and self-developed systems in everyday work. This matters because customers rarely operate in a single-brand or single-tool environment.
dicodecode-sneak-peek-slide-07-cta
Ready to see where your organization stands?
 
The next step is to compare your own digital service portfolio against market expectations and competitor offerings. DicoDecode can support that discussion with a structured benchmark across service categories, customer needs and differentiation potential. Use the CTA to move from the sneak peek into a focused portfolio assessment.

Customized insights

Tailored insights for your organization

Every organization faces different strategic questions. dicoDecode insights can be tailored to your brand, competitors, service categories, customer groups and strategic priorities.

 Questions we help answer:

  • Which digital services are becoming expected standards?

  • Where does your portfolio stand out?

  • Where are competitors moving faster?

  • Which services create measurable value for customers?

  • Which capabilities should be built, partnered for or deprioritized? 

 

01

Market positioning

Understand how competitive your digital portfolio is.

02

Portfolio benchmarking 

Compare services against relevant market players.

03

Customer relevance

Identify which services matter most in daily operations.

04

Strategic priorities

Decide what to build, buy, partner for or deprioritize.

Meet the experts behind the research

Our commercial vehicle experts combine industry knowledge with digital product, platform and service strategy experience.

 

Helmut+Stadler

Helmut Stadler

partner / industry lead commercial vehicles

Jonas+Nietschke

Jonas Nietschke

senior manager

Want the full picture?

Fill out the form to get in touch with our commercial vehicle experts and receive the full access to our study.
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Why us?

As a subsidiary of the Volkswagen Group, vehicles are embedded in our DNA. Our distinctive position within VW gives us unparalleled insights into both emerging and established digital services in the commercial vehicle sector.
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Trusted by leading brands

FAQs

 

What is dicoDecode?

dicoDecode is Diconium’s ongoing research project on digital services in the commercial vehicle industry. The research combines a growing databank of digital services with customer surveys to provide transparency across OEMs, trailer OEMs and digital service providers.

Who is dicoDecode for?

dicoDecode is designed for organizations that develop, manage or evaluate digital services in the commercial vehicle industry, including:

  • OEMs

  • Trailer OEMs

  • Fleet operators 

  • Logistics providers

  • Telematics providers

  • Digital service providers

  • Product, strategy, aftersales and digital teams

 

What types of digital services are covered?

What types of digital services are covered? The research covers a broad range of service categories, including:

  • Fleet operations

  • Vehicle-based services

  • Driver support

  • Charging services

  • Logistics management Analytics and data provision

Why are digital services important in commercial vehicle procurement?

Fleet operators increasingly evaluate more than vehicle hardware. Digital capabilities such as uptime services, vehicle data, fleet management, charging support, integrations and reporting influence productivity, operating costs and purchasing decisions.

How does dicoDecode compare OEMs, trailer OEMs and service providers?

dicoDecode analyzes digital services across different provider types and service categories. This makes it possible to identify market patterns, areas of differentiation, competitive positioning and emerging customer expectations across the ecosystem.

Can Diconium provide organization-specific or competitor-specific insights?

Yes. dicoDecode insights can be tailored to specific organizations, brands, competitors, service categories and strategic questions.

Common topics include:

  • Portfolio benchmarking
  • Competitive positioning
  • Customer relevance
  • Service portfolio gaps
  • Strategic priorities and investment areas

How often is the research updated?

dicoDecode is an ongoing research project. New providers, digital services and customer perspectives are continuously added to the databank and incorporated into future analyses

What customer perspectives are included in the research?

The project includes customer survey insights covering different stakeholder groups in the commercial vehicle ecosystem. This helps connect service portfolio analysis with customer expectations and operational requirements.

What makes a digital service a differentiator?

A differentiating service addresses customer needs in a way that is not widely replicated across the market. dicoDecode helps identify where services create distinct value and where they have become expected market standards.