Digital Services decrypted

dicoDecode+ research: Decode the future of digital services in the commercial vehicle industry

The commercial vehicle industry is under pressure to evolve: Rising operational costs, strict regulatory demands, increasing customer expectations, and high sustainability goals. The need to adopt and enhance digital services and build integrated digital ecosystems has never been higher. Inaction leads to higher costs, operational inefficiencies, and competitive disadvantage.

Our dicoDecode+ research analyzed 101 digital service providers and compared more than 700 digital services across the US, China, and Europe. We've collected the key insights into a video series. Check out our video insights and see what you need to do to stay ahead of the curve as an OEM or software provider.

KEY INSIGHTS

Vehicle-Centric Solutions

Fleet operations, charging solutions, analytics & data provision, driver support or logistics management. Many OEMs are offering similar digital services with no clear differentiation. Spreading resources across digital services without differentiation is inefficient: To stay ahead in an API-first world, OEMs should focus on a vehicle-based solution approach.

Multi-Fleet Potential

The digital services market isn't just driven by OEMs — software providers are major players too. Our research shows 83% of software provider customers use between two to six different systems to manage their multi-fleet operations. Open systems and cross-platform experiences across all players are the way forward, leveraging third-party providers' software capabilities.

Empowering Drivers

In an industry plagued by driver shortages, prioritizing drivers’ needs is essential. The research shows that the number of digital services providing true driver support is limited.

Meet the experts behind the research

Our video insights are presented by leading experts in digital services for the commercial vehicle industry.

Helmut Stadler

partner & mobility expert

Jonas Nietschke

senior manager

Digital services in commercial vehicles are no longer optional—they're essential for predictive maintenance, real-time tracking for optimized fleet management, and enhanced customer service through connected solutions.

Our research reveals a fragmented, undifferentiated market where true competitive advantage is rare.
The analysis spans the entire commercial vehicle ecosystem—covering not just vans, but also trucks and trailer companies.

Whether you're an OEM, a service provider or considering software development, gain critical insights into your market position compared to competitors.

OEM Differentiation: Discover the critical challenges facing OEMs and strategies to establish unique competitive advantages in the digital services landscape.

Software Provider Opportunities: Uncover hidden potential and growth opportunities for software providers in the commercial vehicle ecosystem.
End-User Insights: Learn more about the expectation and pain points of drivers, fleet managers, and fleet owners through our direct consultation with these key stakeholders.