Five hypotheses on how AI is reshaping the market

An expert’s take on what’s changing and what that means for your business.

E-commerce is changing fast. AI-assisted shopping is getting closer, customer expectations are rising, and companies face growing pressure to improve profitability. Not every new development matters. But some shifts are critical for your business. To cut through the noise, we identified the most important changes shaping commerce and distilled them into five hypotheses to show where action is needed.

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Hypothesis 1

You cannot control that purchase decisions are being made with AI. However, you can control how they turn out.

Burkhard Richter Director Digital Consulting, Diconium

Hypothesis 2

The potential of agentic commerce does not lie in the intelligence backing it up; it lies in your agents working together, across your storefront, backend, and everything in between.

Danijel Jozic Senior Specialist Business Design, Diconium

Hypothesis 3

Growth at any cost is out; profitability is in. So, make AI a silent employee in your commerce stack.

Burkhard Richter Director Digital Consulting, Diconium

Hypothesis 4

Your online shop will not die; it's changing its role as the primary online sales channel.

Burkhard Richter Director Digital Consulting, Diconium

Hypothesis 5

In an AI-driven world, people still crave human connection.

Silke Zielhofer Senior Director CX, Diconium

Five hypotheses on how AI is reshaping the market

The potential of agentic commerce does not lie in the intelligence backing it up; it lies in your agents working together, across your storefront, backend, and everything in between.

Growth at any cost is out; profitability is in. So, make AI a silent employee in your commerce stack.

Your online shop will not die; it's changing its role as the primary online sales channel.

In an AI-driven world, people still crave human connection.

Build a grounded perspective on AI in commerce