Insights Knowledge

Trendreport 2023

Digital commerce trends 2023

Make your company fit for the future with our latest trend report. We will show you the most important trends and recommendations from digital commerce, sustainability, and data that will position your business for 2023 and beyond.

Report
Sustainability Transformation
Data & AI

KEY LEARNINGS

  • Learn how the metaverse is changing the relationship between people and brands and what will shape customer loyalty in Web 3.0.
  • For your business strategy, get an overview of how circular D2C can support the connection between creating business values and transitioning to a sustainable economy.
  • Learn how your business can capitalize more on data. Find out about the opportunities synthetic data offers and how you can better prepare your business for a future without advertising cookies.

KAPITEL 1 - Digital Commerce

What will customers need in Web 3.0?

 
Element 1@2x

Customer Loyalty in Digital Commerce

A good customer experience is essential for a company's success

Element 2@2x

Phygital Shopping

The best of the physical and digital worlds merge to create a unique experience

Element 3@2x

Metaverse and E-Commerce 

The metaverse will sustainably change the relationship between people and brands 

KAPITEL 2 - Sustainability

 
Our trend report shows you how to set up your company and business model sustainably based on circular D2C , sustainable webdesign and conscious e-commerce. Practical examples include small measures in web design already having a big effect, so that digital customer experiences are significantly optimized. Circular business models support not only in creating entrepreneurial values but also in offering customers new opportunities.
karine_small

Karine Rübner

Head of Sustainability, diconium

KAPITEL 3 - DATA

Learn how your business can capitalize more on data.

Element 1@2x

Data Driven Culture

To be able to use data for new business ideas, you need a culture that allows innovation and motivates teams

Element 2@2x

Data as a Product

While real data is often not very meaningful and more uncertain, synthetic data can solve (almost) all these problems

Element 3@2x

Tracking

Third-party cookies are coming to an end. But instead of relying on consent-free tracking, companies should fundamentally rethink their data strategies

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