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Digital Commerce Trends 2023
Make your company fit for the future with our latest trend report. We will show you the most important trends and recommendations from digital commerce, sustainability, and data that will position your business for 2023 and beyond.
Chapter 1
Digital Commerce
What will customers need in Web 3.0?
![Customer Loyalität](https://special.diconium.com/hs-fs/hubfs/31.10_Digital%20Commerce%20Trends%202023/Customer%20Loyalit%C3%A4t.png?width=100&height=100&name=Customer%20Loyalit%C3%A4t.png)
Customer Loyalty in Digital Commerce
A good customer experience is essential for a company's success
![Phygital Shpooung](https://special.diconium.com/hs-fs/hubfs/31.10_Digital%20Commerce%20Trends%202023/Phygitales%20Shpooung.png?width=100&height=100&name=Phygitales%20Shpooung.png)
Phygital Shopping
The best of the physical and digital worlds merge to create a unique experience
![Metaverse](https://special.diconium.com/hs-fs/hubfs/31.10_Digital%20Commerce%20Trends%202023/Metaverse.png?width=100&height=100&name=Metaverse.png)
Metaverse and E-Commerce
The metaverse will sustainably change the relationship between people and brands
Key Learnings Chapter 1
Learn how the metaverse is changing the relationship between people and brands and what will shape customer loyalty in Web 3.0.
Chapter 2
Sustainability
"Our trend report shows you how to set up your company and business model sustainably based on circular D2C , sustainable webdesign and conscious e-commerce. Practical examples include small measures in web design already having a big effect, so that digital customer experiences are significantly optimized. Circular business models support not only in creating entrepreneurial values but also in offering customers new opportunities."
Karine Rübner
Head of Sustainability | diconium
![diconium_karine-ruebner](https://special.diconium.com/hs-fs/hubfs/RELAUNCH_ALL_IMAGES/hubs/hub.team_members.de%2Ben/diconium_karine-ruebner.webp?width=800&height=800&name=diconium_karine-ruebner.webp)
Key Learnings Chapter 2
For your business strategy, get an overview of how circular D2C can support the connection between creating business values and transitioning to a sustainable economy.
Chapter 3
Data
Learn how your business can capitalize more on data. Find out about the opportunities synthetic data offers and how you can better prepare your business for a future without advertising cookies.
![01](https://special.diconium.com/hs-fs/hubfs/2023-theme-assets/01.png?width=81&height=50&name=01.png)
Data Driven Culture
To be able to use data for new business ideas, you need a culture that allows innovation and motivates teams
![02](https://special.diconium.com/hs-fs/hubfs/2023-theme-assets/02.png?width=80&height=50&name=02.png)
Data as a Product
While real data is often not very meaningful and more uncertain, synthetic data can solve (almost) all these problems
![03](https://special.diconium.com/hs-fs/hubfs/2023-theme-assets/03.png?width=82&height=50&name=03.png)
Consentfree Tracking
Third-party cookies are coming to an end. But instead of relying on consent-free tracking, companies should fundamentally rethink their data strategies
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